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ev 2026-02-17

Ola Electric admits service backlog hurt trust as losses widen

Ola Electric admits service backlog hurt trust as losses widen
Ola Electric says service delays damaged brand trust, even as it claims backlog has been cut nearly in half through new initiatives.

Ola Electric has acknowledged that ongoing service backlogs have affected customer trust and contributed to weaker sales over recent quarters. Chairman and MD Bhavish Aggarwal admitted the company is facing service challenges but said corrective steps are already underway. Aggarwal stated that while brand trust has taken a hit, service operations have improved significantly over the past few months. He pointed to the company’s ongoing “hyper-service” initiative, which focuses on better parts availability, expanded technician training, stronger operational governance and increased AI-driven automation. According to the company, the service backlog has been reduced by nearly 50%, dropping from around 14 days to 7–8 days, with roughly 80% of service tickets now resolved on the same day. Ola expects further improvements as its systems stabilize, though Aggarwal acknowledged that rebuilding consumer confidence will take time. Financially, the company reported a net loss of Rs 487 crore in Q3 FY2026, compared to Rs 564 crore in the same quarter last year. Revenue from operations declined 55% year-on-year to Rs 470 crore, down from Rs 1,045 crore in Q3 FY2025.